Controversy Analysis Essay---- internet virtual life against the real Essay

Controversy Analysis ---- internet virtual life against the real - Essay Example The controversy on whether the internet impact is exactly positive or negative in family lives is still on debate, and no clear answer has come up yet. This paper will analyze the various viewpoints and positions held about families’ real life and internet virtues. Introduction Technology emerged weirdly back in 1884, in Washington, when telegrams were produced to assist in sending messages from one location to the other (Giovanni 3). Later on, in 1969 in California Los Angeles, the first attempt to send messages through the computer was invented when a professor and one of his students set up a phone line connection between two computers. One computer was located at the University of California Los Angeles, and the other one at Stanford Research Institute. These two individuals were experimenting whether a computer could send a message from one computer to the other. Their intention was to send a command line with the word ‘login’, but the computer managed to sen d the command ‘lo’ and crashed immediately. That is how ‘Hallo’ became communication trend to date. After the incident, another experimental computer network cropped up approximately in 1970, with an intention to connect four American University Research centers. From then on, more experiments arose, and the systems evolved gradually to what is today’s internet (Giovanni 5). Currently, the internet is being is the most favorite trend of communicating used by billions of people worldwide, for different activities. Analysis Information and communication technologies (ICT) are tremendously contributing to economic growth, relieving workloads in work places, simplifying education and improving people’s daily leisure. Originally, this ICT as a sector was marked by criticism and unending debates of how and when it should be used. This was as a result of the negative effects that was attributed to ICT especially tot eh growing generation. For instanc e, children in the most developed countries in the world spend most of their time working and playing with computers of different forms. In the UK for instance, most homes have access to computers and the rate is rapidly growing (Voogt & Gerald 358). Statistics show that approximately eight million households had access to computers by the end of 2000. However, such statistics seem to cultivate much on technology accessibility rather than the influence that these devices bring about. This is because understanding technology is not how many people has access to it, or how much people uses the internet but the controversial factors that emerges after using the internet. To begin with, it is essential to bring back the pictures of the family lives before the internet took the center stage. Most families in the past strictly followed the rule of traditional virtues where family bonding was the most crucial factor to consider. For instance, such families’ weekends were exceptional because families spent their time together at home or went outdoors together. Meals were shared together, and most of the time would be spent together watching TV or doing outdoor activities like shopping. Things have changed in the present days. Families no longer share light moments together. In essence, the internet has become the best companion for many people thus family bondage has been weakened. In contrary, today’

Competitive Strategies used by top companies Term Paper

Competitive Strategies used by top companies - Term Paper Example This is the leading reason why every company, be it a large multinational or a small home-based startup, should pay attention to its marketing teams and increase the importance placed on the strategies that they come up with. While the main focus of any business is the creation and retention of capital, there is little attention paid specifically to the customers who will be their main source of income. Many companies associate the client and the product that they serve as two different entities, in that product creation happens first before they start targeting a client base to sell it to. In a truly customer-oriented company, the development team identifies a niche in the needs of the client base and develop targeted products that fill these niches (Boscor, 2011). The companies that employ this strategy have a better understanding of the tastes and preferences of their clients and as a result, increase the number of repeat clients that they have, which effectively increases their p roductivity. The world of business is full of examples of the successes and failures of companies, which essentially increases the knowledge base from which new strategies evolve. One of the country’s best examples in customer relations is Starbucks, a Seattle startup that grew to the giant with 17,000 stores spread over 50 countres with an annual groth rate of about 20% p.a. (Boscor, 2011). These figures act as an inspiration for many business models available today and is indicative of the success that companies would achieve by adopting similar strategies. This is also the reason why the strategies employed by this company warrant such attention and a deeper sense of understanding. One of the ways a company can ensure that it maintains its image and goals is to establish a company profile that future employees and clients can relate with. Since its beginning, the company motto revolved around developing an enthusiastic and satisfied customer base, which was in line with th eir focus on clients instead of products (Boscor, 2011). While this may not be considered a business move by some, it acted and still acts as their core value and has not failed the company since. As a result, their products and services centre on the specific needs of each client and the company motto is the leading factor that drives their product development and ultimately, their brand’s success. As a leading company in the food service industry, McDonalds targets a different niche in the same market as Starbucks. From the time it opened up its first store in 1940, McDonalds has also risen to the heights of the service industry and now boasts over 32,000 stores spread over 117 countries (Boscor, 2011). This is all in the face of competition which has risen to stiflin proportions in the last decade. The company, however, has maintained its position as industry leader despite these challenges due to constant adaptations to fit the market and this establishes it as one of the successes of our time. Different companies approach their expansion processes in various ways and each alternative has a profound effect on the future of a company. As a market-conscious company, McDonalds handled their transition into international markets quite well. Their chosen method of expansion is franchising and this allows them to better understand their markets. They were considerate of the cultural